Project Details
Objective
Establish The Craft Safari as a premier destination for discerning collectors by visually representing its mission of curated excellence. Communicate the brand’s commitment to India’s craft heritage while positioning it with a contemporary, luxurious appeal.
Idea
We designed a brand mark inspired by the Indian landscape, where the elephant symbolizes the stability and scale of India’s craft traditions. Its simple yet stylized execution evokes modernity, luxury and breathing room, while the tagline ‘Indian Handmade Treasures’ reinforces the brand’s focus on authentic, high-quality artisanal products.
Outcome
The brand identity successfully blended heritage with sophistication, resonating with a global audience of collectors. It positioned The Craft Safari as a trusted, premium curator of India’s handmade treasures and created a distinctive, memorable visual language for the brand.
Client
Craft Safari
Agency
Independent
Category
Branding
Year
2023
